About Editora
Professional
editing judgment,
made accessible.
Editora was built to make great real estate storytelling beautiful, fast, and attainable.
Founder and CEO
Julie Drazen
With over two decades of experience editing award-winning commercials, documentaries, and scripted television, Julie Drazen has shaped content for iconic brands including Nike, Coca-Cola, and Apple, and collaborated with top-tier producers such as Ryan Murphy and Jon Favreau.
Known for her storytelling sensibility and creative precision, Julie founded Editora to transform how brands connect through video—blending high-end aesthetics with accessible, intelligent tools.
Her goal: to make great storytelling not just beautiful, but truly attainable.
Chief Technology Officer
Sumit Gupta
Sumit is a founding CTO and engineer with two decades of experience building and scaling production software and AI systems.
He co-founded DoubleLoop, an AI-native analytics platform acquired by Mixpanel, and was the founding CTO of Catch&Release, which he grew into an eight-figure business serving Apple, Google, and Twitter. His recent work centers on making AI dependable in production—the evaluation, observability, and tooling that keep LLM-powered features reliable at scale.
At Editora, he leads the technology behind turning property media into polished, ready-to-share video—building practical AI tools that are fast, reliable, and effortless for agents to use.
Your first video is free
Make your next listing move.
Turn a listing address into a branded, professionally crafted video—without learning an editing timeline.
Try Editora free
Now on iPhone
Get the Editora app
Scan with your phone camera to download on the App Store.